About us
See other news storiesAds hit binge drinking young adults
17 June 2008
New national advertising campaign aims to challenge attitudes and change behaviour among 18 - 24 year olds.
The £4m campaign includes a range of television, radio, print and online adverts designed to drive home the serious consequences of binge drinking to young adults.
The TV ads show the effects of binge drinking, as they focus on a night out that goes badly wrong.
They ask the question ‘You wouldn’t start a night like this, so why end it that way?’
Young people will think twice
Home Secretary Jacqui Smith said the campaign 'will challenge people to think twice about the serious consequences of losing control'.
Don Shenker, Chief Executive of Alcohol Concern, also backed the campaign.
'Young men and women form the group most likely to binge drink,' he said. 'In many cases lead to involvement in accidents and violence, but bingeing can also be a precursor to later, harmful drinking behaviour.
'It’s vital that we challenge the attitude widespread among young people that socialising must always involve heavy drinking.'
